Tech Buying in COVID: Hurry up and Wait
I admit it- I am spoiled by Amazon. While I purchase locally when I can (Instacart, Grubhub, Doordash, Shipt, and such when I cannot go out in person) I also appreciate being able to procure a hard-to-find item and have it delivered in sometimes only a few hours.
Other industries that compete with Amazon have worked hard in recent years to catch up with the fleet-footed fleet of smiling vans. All companies on the fulfillment- side of the tech supply chain are suffering since the advent of COVID-19, and so are the hope and dreams of all would-be technology buyers. Since the shutdowns of 2020, our clients have seen radical changes to how quickly machines arrive at their offices: what may have taken at most a week to fulfill now can take multiple months to deliver. Ouch.
Large scale organizations with immense buying power are even having trouble obtaining the technology items they need- the bottleneck at manufacturers has yet to move. What is the strategy for small and midsized businesses to procure laptops, docking stations, monitors, and, well, anything with a chip so they can keep working? We have a few thoughts.
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